Hall 6 at Maison et objet
The term ‘enochlophobia’ means fear of crowds, a phobia that I suspect I have – mildly. Although I don’t experience blackouts or panic attacks in crowded places, I do feel overwhelmed, as if my energy is being sucked out of me, and I often feel exhausted afterwards.
This can be a problem when I visit business-related trade fairs, hence I rarely spend more than a few hours at a trade fair (or even art fairs). However, once in a while, I have to conquer my fears and plunge into it. It took me some time to decide whether I should spend €60 on a ticket to Paris’ mega design trade fair, Maison et objet, particularly when most trade fairs in the world are free of charge. Perhaps the reason why they could charge so much is because of its reputation and history (it is 22 years old); and it attracts luxury and well-respected brands, independent names, as well as up-and-coming designers from around the world. If you want to know the trends of interior, furniture and products and what is happening in the design world right now, then this fair is most likely to provide some ideas. With over 3000 brands exhibiting at Paris Nord Villepinte (about 45 mins outside of Paris) for 5 days, it would be wise to do some preparations before the visit.
My strategy was to spend a day there focusing on 2-3 halls only (there are 8 in total), because it would impossible to see everything in a day. But soon after I arrived via the entrance of Hall 6 (the largest hall), I was lost, stressed out, and feeling overwhelmed. I thought I was mentally prepared, but the sheer scale of the venue was staggering. The layout of this hall was like a vast maze and it wasn’t easy to navigate at all. Luckily, Hall 7 (Now! Design a Vivre) was more spacious and it gave me some breathing space. Six hours later, I only managed to cover 2.5 halls, but it was sufficient for me already.
Top left: The classic Eames Elephant at Vitra; Top right and 2nd row: new collection by Marimekko; Botton row: Flensted Mobiles
But was it worth all the fuss and sweat? Yes, I suppose. Since most of the trade fairs in London focus mostly on British brands and businesses, M & O provides a more global perspective of the design world outside of the U.K. There are many interesting brands that I have never heard of before, and many of them are based in Asia too.
Here is an overview of some of the brands/products that I encountered during the 6 hours at the fair including many Asian participants:
Gmund papermakers and stationery (Germany)
Papier Machine (France) is a booklet gathering a family of 13 paper-made electronic toys ready to be cut, colored, folded, assembled or torn.
Samesame recycled glass products (Germany)
Storytiles from the Netherlands
Animal theme
Top and 2nd rows: super cute cuddly toy chairs at AP Collection from Belgium; 3rd row: elephant table and chairs; Bottom left: Peacock; Bottom right: Zoo collection at Element Optimal from Denmark
Materials
Top row: Wonders of weaving (Indonesia); 2nd row: Luce Couillet textiles (France); Bottom: origami textiles at the Material lab
Japan
In the last few years, Japanese art/digital collective teamlab has created some fascinating immersive installations around the world. After their popular installations at Pace London earlier this year, they have teamed up with tea master Shunichi Matsuo to promote his new brand, En tea, a new tea grown in Hizen.
Visitors were led into a dark room, where they would sit at the table and be given a bowl of green tea. Then virtual flowers would appear when tea is poured in the bowl; the visuals are rendered in real time by a computer program and are not prerecorded. Petals and leaves would scatter and spread as you move your bowl. It was a fun experience, and a nice way to rehydrate and enjoy a bit of downtime away from the hustle and bustle outside.
Top row: flowers blossom in the tea bowl: Bottom row: En tea & More trees space outside of the installation
Misoka – an award-winning toothbrush that requires no toothpaste
The quirkiest lamps ever… Pampshade is made from real bread by bread lover/artist, Yukiko Morita. I have ever seen anything like this before!
Osaka design centre – Washi paper and K-ino Inomata
Top left: Draw a line tension rod by Heian Shindo and TENT; Suzusan shibori textiles and lighting
Korea
Top row: Ceramic products at I.Cera; 2nd row: Lee Hyemi; 3rd row: Korean craft & design foundation; Bottom left: Small good things; Bottom right: Kim Hyun Joo studio
Taiwan
A notable presence from Taiwan at the fair, aside from the Taiwan crafts & design stand, there were other independent brands like Haoshi, Toast, EY products, new brand called Melting, and the 2017 Rising Asian Talents: Kamaro’an.
1st row: Taiwan crafts & design; 2nd row: Haoshi; 3rd row: Kamaro’an; 4th row: Toast; 5th row: Melting; bottom row: EY products
Thailand
Meanwhile, Thailand’s Department of International Trade Promotion (DITP) also showcased TALENT THAI, which introduced various Thai lifestyle/design brands to an international audience. Thai design studio, Atelier 2+ was also selected one of the 2017 Rising Asian Talents.
1st left: Zen Forum; 1st right: Handmade jewellery by Saprang; 2nd row: Greenhouse Mini by Atelier 2+; Bottom left: woven chair by Salt and Pepper design studio; Bottom right: wooden panels by Deesawat
Singapore
The stand of Singapore-based architectural practice WOHA was named Designer of the year Asia 2017
Hong Kong
2017 Rising Asian talent: Lim + Lu Studio
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