Our new theme: PLAY



In the past few years, I noticed a “back to basic” trend happening in the developed countries, and even in product designs, many designers have opted for less decorative style and creating products from natural material. Simple wooden toys also seem to have made a comeback, which I am quite happy to see.

I am sure that most people would agree that as technology advances, our lives are improved in a certain way, yet at the same time, our lifestyles are more unhealthy and we are more disconnected with reality and the people around us. The idea of introducing a collection based around the theme “Play” came to me because I feel that perhaps adults don’t play enough these days ( and I don’t mean Candy Crush saga). I remember board or card games that I used to play with friends and families before the internet days, and it was through these games, we got to know the other players i.e. how competitive one can be or how one loves to cheat etc. I was also fond of origami, paper crafts, jigsaw puzzles and building mini cities with Lego, it was through these activities that I was able to apply my creativity, which I believe is crucial regardless of our ages.




A majority of the products from this collection are Japanese because out of all the Asian countries, Japan offers the most creative and diverse range of games and paper crafts. And products like handmade balloons that can change colours ( Hen-shin balloons) or turn into a dog ( Mammal D) can only be found in Japan! Again, there are some Good design award winners like Funny Face by Cochae, Irokumi colour card set by Studio Pi-pa and Rocca card games by 10inc. I was also quite thrilled to have discovered some less well-known design studios like Mountain Mountain from Japan ( personally, I love the Process balance bird set) and Newcode design studio from Taiwan who have made some wonderful wooden toys including an old time favourite, yoyo.




I started preparing for this collection in July and somehow encountered a lot of difficulties due to all sorts of reasons. There were products that I really wanted to stock but was not able to, which was a bit of a disappointment. However, I was lucky to be helped by many including Susumu-san in Japan who contacted the Japanese companies on my behalf without getting paid for it. I am so indebted to him!

From the very beginning, I already knew that I wanted to collaborate with a local Asian game designer to create some simple but fun games for the website to be more interactive. Yet the process of finding this person turned out to be quite a quest in itself! I eventually found Sam Chau by chance via the London College of Communication website, where I saw an announcement of his award-winning game at a competition. He was on holiday when I contacted him and I was on a retreat when he replied, so it took us a while to eventually meet and discuss the project.

The front page and the three games took about 2 1/2 months to develop and complete from start to finish, there were a lot of changes throughout, but we are both happy with the final outcome. I hope that besides the card games, toys and paper crafts available for purchase, users will be able to enjoy the interactive games at the same time.

Remember that play time is not only for children, adults need it too! Enjoy!



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