Pop-up shop at White Conduit Projects

chapel market  chapel market

chapel market

The vibrant Chapel market

 

Gentrification in many parts of London has turned the city a soulless place dominated by chains and corporate companies. When I was a student a long time ago, my cousin and I hired a stall selling vintage fashion at the Camden Stables market, and it had a very different vibe back then. Both Camden and Portobello markets used to sell an eclectic mix of genuine vintage and independent fashion, accessories and furniture. These days, the two markets have become tourist traps; and even food markets like Borough and Broadway have become victims of their own successes.

Luckily, there are still some traditional and authentic markets that cater to locals like Ridley Road (Dalston), Whitecross Street food market, Walthamstow Market, and Chapel Market.

One of the reasons we chose the pop-up shop location was due to the market. This is not a posh market, it is an unpretentious working class market selling food, plants and household products at very reasonable prices. Spending the four days working in the vibrant and friendly neighbourhood was wonderful, and we were spoilt for choice with the vast array of eateries around us.

 

Costumier and Furrier  Costumier and Furrier

Costumier and Furrier

Costumier and Furrier – Possibly the coolest vintage shop in London

 

Next to the White Conduit Projects is Costumier and Furrier, a fun vintage shop selling fashion, ceramics and knickknacks. Once inside, you feel like you are in Aladdin’s cave and you could hardly move around inside because it is so jam-packed. It is one of a kind, and a rare hidden gem in London.

 

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pop up shop party  pop up shop party

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Our opening night party

 

On the opening day of our pop up shop, the temperature dropped dramatically and it even snowed a little around midday. Thankfully, our friends braved the cold in the early evening and came to support us nonetheless.

Over the four days, we had many passerby dropping in including locals and tourists. Sunday was the busiest day partly because of the farmers market, and partly due to shoppers buying Christmas trees at the stall opposite the gallery. Situated opposite the Christmas tree stall helped us immensely, as many tree shoppers spotted us while they were making their purchases.

 

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pop up shop  pop up shop

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baby girl  pop up shop

 

Overall, we did quite well with the sales and met many locals who were very supportive – including the little 10-month old baby girl who felt very at home at the gallery. Although we were exhausted by the event, the experience was a positive one and we probably will do it again in the future.

 

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