It would be fair to say Hong Kong’s design industry has come a long way in the last two decades. Once upon a time, Hong Kong design was regarded as ‘copycat’ with little originality and creativity. Before the handover, Hong Kong design was highly influenced by Japanese design; lacking its own identity, it was either too Japanese or too kitsch. Yet things started to change after the handover. Perhaps the struggle to find its own identity has made the designers in Hong Kong reflect and explore deeper – instead of looking outwards, they began to look inwards, and the results are revealed in their design works.
Established in 1972, the Hong Kong Designers Association (HKDA) is the first of its kind in Hong Kong for practising designers and design administrators, HKDA Global Design Awards (GDA) is a biennial design competition organised by HKDA since 1975. The competition included 4 main design categories including Digital, Graphics, Product and Spatial.
The exhibition at PMQ’s Qube showcased the high quality competition entries across the four categories. By embracing its unqiue ‘East meets West’ heritage, Hong Kong design has found a new and confident voice – one that is different from other East Asian countries. Yet this voice is also a global one, which transcends language and culture. The designs no longer scream out ‘Made or designed in Hong Kong’, because we live in a globalised world today, and good designs should be global, not local.
I look forward to seeing more interesting work in the future.
Product design
Packaging
Typography
Exhibition
Posters