Tokyo Big Sight

Even though I have a slight phobia visiting trade fairs, sometimes it is the easiest and most direct way to meet potential suppliers and designers and see their products in person. I found out about the Tokyo gift fair while I was planning my annual trip to Asia, and decided to make a trip over to find out what is new in the market.

After I registered online, I was contacted by the organsiser about a week later, asking if I would be interested in joining their overseas buyers’ programme. This would involve having meetings with some local companies who intent to expand their market and export to other countries. There are benefits to joining the programme, and so I was happy to try it out.

I have been to many trade fairs before but I have never been treated so well before! The hospitality I received from everyone at the gift fair made me want to return again and start new business relationships with several companies.

Badge, invitations, food vouchers and gift from the organisers

Since the fair was quite big, it was impossible to visit all the booths, so I had to be quite selective. My favourite section was located on the top floor in the West hall where many young design companies and studios were located.

Inspiring designs could be found in the West 4 Hall… with good coffee made by the lady at the coffee van

One of the designers team we work with, Yuruliku, was also participating at the show, so I paid them a visit in the West 4 Hall. Koushi was very kind and gave me their new letterpressed greeting cards ( see below)…

Main: Koushi from Yuruliku; Bottom left: Yuruliku’s new greeting cards. Bottom right: Samples given to me by the director/ designer of Garrison

After one and 1/2 day at the fair, I was completely shattered, but I still had to attend the evening party where many awards were rewarded to different companies. It was quite a corporate event and I left after downing a few glasses of wine ( I was THAT desperate for alcohol by that stage) and some sushi.

Overall, the fair was rewarding, not only did I make some new business contacts, I also discovered some interesting brands and products. However, I will have to find a way to get out of the corporate parties or events next time…

Live music at the evening party and award-winning designs on display